Design Quotes collection: landing page design

Landing Page Best Practices

  1. Limit conversion goals to one per landing page.
  2. Make sure every element on your page supports your conversion goal.
  3. Your call to action should stand out from the rest of your content. Consider contrast colors to accomplish this.
  4. Keep your attention ratio low. Ideally, 1:1.
  5. Provide social validation, possibly in the form of testimonials.
  6. The higher the risk, the longer your content should be.
  7. Break up long content with subheadings, bullets, and formatting to make it easier to read.
  8. Don’t forget to A/B test!
  9. Use a landing page for your inbound marketing campaigns, rather than sending visitors to your homepage.

CAMERON CHAPMAN The ultimate guide to designing landing pages that convert