Ten wise tips by Donald Norman

Today we share with you some of our favorite quotes from the recognized expert in the sphere of design who knows everything about providing usability, utility and desirability. So, get inspired with us by Donald Norman in the set of Tubik Studio Quotes Collection.

«What makes something simple or complex? It’s not the number of dials or controls or how many features it has. It is whether the person using the device has a good conceptual model of how it operates». (Donald Norman)


«It’s the total experience that matters. And that starts from when you first hear about a product… experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things». (Donald Norman)


Tubik Studio Quotes


«Attractive things work better… When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does». (Donald Norman)


«Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions». (Donald Norman)


Tubik Studio Quotes


«Everything has a personality: everything sends an emotional signal. Even where this was not the intention of the designer, the people who view the website infer personalities and experience emotions». (Donald Norman)


«Designers know too much about their product to be objective judges: the features they have come to love and prefer may not be understood or preferred by the future customers». (Donald Norman)


Tubik Studio Quotes


«Engineers and designers simultaneously know too much and too little. They know too much about the technology and too little about how other people live their lives and do their activities». (Donald Norman)

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